On The Road To Pot Hole Prevention

Our latest contract win will see the CME team develop a strategy to help launch an innovative new product designed to prevent potholes.

Featuring the latest technology, the product is being brought to market by Henry Williams & Son, an established family-business that specialises in road surface dressing and civil engineering.

We’ll be carrying out extensive market and competitor research to develop a strategic six-month campaign that communicates the benefits of the technology to key decision makers in the public and private sectors.

“This new product will put us in a unique position as we’ll become the only UK company with pot hole prevention technology in our fleet,” said Steve Williams, Managing Director at Henry Williams & Son. “It offers major benefits for both the public and private sectors, as well as every road user.

“We’ve appointed CME to ensure we bring it to market as effectively as possible and with maximum impact. The team’s research capabilities, specialist knowledge of the sector and creative ideas will enable us to develop a campaign strategy that ticks every box.”

CME’s managing director Sarah Reay added: “We’re really excited to be working with Henry William & Son. The number of pot holes is growing rapidly up and down the UK and this is a product that could make a huge difference. We’re looking forward to advising the company on our findings and the tools which will ensure a successful launch and powerful messaging.”