We’re a people business.
Our team is made up of specialists who are all results-driven, experienced and passionate about construction.
Our marketing experts can deliver value to your bottom line by working with you as a trusted interdisciplinary team that speaks your language.
Sarah Reay – Managing Director
A CIM-qualified marketer, Sarah is the hands-on founder and managing director of CME.
Dedicated to helping clients achieve their commercial goals with intelligent strategy development and creative campaigns, Sarah combines personal involvement with planning, monitoring and measuring campaigns with business development and leading the business.
Sian - Account Manager
A talented marketer with 20 years’ experience across commercial and public sector environments, Sian is a Chartered Institute of Marketing qualified professional and has a wide-ranging track record of delivering integrated campaigns. She has previously worked for agencies delivering marketing programmes for global clients as well as in-house for construction, utility, regeneration and economic development organisations. Her expertise includes digital marketing, bid writing, copywriting, strategy and client management.
Hayley – Account Manager
A Chartered Institute of Marketing qualified marketer and business and management graduate, Hayley brings a wealth of experience. She has worked in-house, including building a strong brand and marketing presence for Apley Estates, for a marketing agency, and as an independent consultant. Hayley’s expertise includes social media advertising, event planning, and building solid relationships.
Emily Crellin – PR Consultant & Copywriter
With more than 20 years’ experience, Emily is a specialist in PR and copywriting for the construction industry. Throughout her career, she has worked with a variety of clients including main contractors, developers, specialist contractors, and manufacturers of building products.
As well as managing trade and regional PR campaigns, Emily writes a broad range of content for our clients, including case studies, social media posts, website blogs and award entries.
Hannah – Copywriter
Hannah is a copywriter and marketer with 20 years' experience, specialising in B2B and construction sectors. Having worked with major brands including Network Rail, Baxi and E.ON, as well as SMEs, she has a knack for distilling complex information into clear, engaging content. With experience in everything from content strategy and sales campaigns to websites, blogs and white papers, she delivers copy that's both functional and compelling.
Ruth – Copywriter
A highly experienced marketer with over 25 years in B2B marketing working agency-side and in-house, her roles included marketing 14 businesses within a global safety supplier’s group. Ruth specialises in the construction, building products, and safety sectors, creating personalised, persuasive content. Her skills cover copywriting, SEO, online and social media content, proofreading, and copy editing.
Dave Robson – Brand & Print Design Specialist
With more than 25 years’ experience, Dave works with CME’s clients to establish and refine their brands for on and offline use. With a passion for creating industry-specific branding, Dave’s creative expertise enhances our clients’ strong reputations.
Adam Stephens – Brand & Website Design Associate
Adam is our creative design partner with more than 15 years’ experience of working with organisations ranging from large multinationals through to SMEs.
Collaborating with CME, Adam offers website design services as well as expertise in developing brand strategies and identities. His creativity can translate strategic research into powerful designs that lay the foundation for impactful marketing campaigns.
Angela Ainsworth – Finance Administrator
Angela has worked for CME since 2017, keeping all our finances in order.
Responsible for CME’s bookkeeping, Angela manages a variety of tasks including maintaining financial records, handling expenses, processing invoices, overseeing credit control and financial reporting – to name just a few!