Altus in Safe Hands with CME

A specialist provider of access equipment, fall protection systems and technical safety services has chosen CME to help it raise its profile across London, the north west, and midlands.

Cheshire-based Altus Safety works with customers nationwide helping to keep construction workers safe at height. CME has been appointed to devise and deliver a PR and marketing campaign, which will help the firm communicate its key strengths and raise awareness of its broad product range and services among key targets.

 CME’s strategy includes targeting specialist trade press with news stories and feature pieces as well as developing topical content for LinkedIn to help increase followers and engagement. Email marketing will also be used to help drive sales of select products and services.

Simon Mealor, Director of Altus Safety said: “We have identified several growth opportunities, so wanted to work with a specialist communications agency to help us exploit these and ultimately expand our customer base in key regions. 

“CME’s knowledge and experience of both the construction sector and relevant trade media, will be instrumental in helping us to refine our key messages and promote them more effectively to our target audiences.”