The Sky’s the Limit for Central Roofing as CME Devises New Marketing Strategy

CME is helping Central Roofing take its marketing activity to new heights with a fresh approach to communications.

The team at CME has developed a new marketing strategy for the leading roofing contractor after completing a thorough evaluation of the company’s positioning and an in-depth analysis of perceptions among customers, staff, suppliers and key stakeholders.

In response to the client brief, CME has built an overarching strategy to enhance Central Roofing’s reputation as industry experts and engage with key sectors to help drive business development.

Speaking on working with CME, James Broady at Central Roofing said: “Sarah and the team clearly have an excellent understanding of our industry and the marketing strategy presented by CME exceeded all our expectations. We’re really looking forward to seeing the impact it has on the business as we start to implement the recommended activity.”

Sarah Reay, Managing Director at CME, said: “Central Roofing has been providing innovative roofing systems across the public, commercial and industrial sectors throughout the UK for over 50 years and we’ve really enjoyed mapping out a new marketing strategy to take the company’s communications to the next level. It’s great to have the opportunity to work with such an incredible business.”

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