Harness the Power of Video for your Business
Most businesses operating in the construction industry rely on traditional marketing methods. If you want to stand out, bringing innovation into your marketing mix is the best way to do it. Corporate videography services are one of the best ways to share what your company is all about, showcase your products, and inform your audience about your products. Not only does video make up the majority of internet traffic, but the time people spend watching it is increasing every year.
On average, people spent almost 19 hours per week watching online videos in 2022.
Just think about it.
That’s more than an entire day if you take into account sleeping and eating. The amount of time we spend watching video online has doubled in just under 5 years and it’s only set to increase. With social media shifting towards video content, videography services are becoming essential to successful marketing strategies.
Why are corporate videography services the right choice for construction companies?
Videos are the best way to grab the attention of viewers scrolling social media. Short bite-sized clips can do wonders for brand awareness while at the same time promoting your services and products. If you’re struggling to imagine how, let’s look at some of the top types of content construction businesses use video for:
Video case studies build trust in your services
Shooting a video while on-site is one of the best ways to capture a project. If you plan this well, you can display your process from start to finish and help your audience see the quality of your work first-hand.
Video tutorials help customers understand your products
An impressive 94% of marketers said explainer videos helped their audiences understand a product better. Moreover, tutorial videos were the 3rd most popular type of videos in 2021. While they can’t replace datasheets and specs, short how-to and preview clips are the best way to introduce your products to a new audience.
Corporate videography can improve employee onboarding
Most companies underestimate how much time and effort goes into training new starters. Moreover, it’s usually the same information being repeated over and over every time. You may think these videos are a waste of money, but a one-time investment in onboarding videos can save you days’ worth of productivity.
And that’s just the highlights. Corporate videography services can help you create videos for training purposes, share your company values, and educate viewers.
Moreover, you can cut and edit a single video in different ways and reuse it on different marketing channels, such as your website and company LinkedIn feed. For example, a case study shot on-site can also be edited to display a certain product or service that’s being used in it. With planning and a great pre-production team, the possibilities are endless.
What to look for in corporate videography services providers
To begin with, we recommend outsourcing videography to professionals instead of asking team members to take videos. While employees can sometimes capture great behind the scenes shots, they’re not professional videographers. Not only will the quality not be ideal, but the videos will lack consistency and may sometimes misrepresent your brand or work.
When researching videography teams, you need to make sure their expertise aligns with your needs. For businesses in the construction industry, the essential corporate videography services you should look for are:
· Planning scripts, locations, sets and lighting
· Ensuring all health and safety regulations are followed when shooting videos on-site
· Experience in close-up videography to capture people
· Experience in wide-angle videography to capture sites and projects
· Experience in shooting product-based videos and tutorials
Get a bank of video content in just a day of shooting
At CME, we focus on all the aspects of videography a construction company may need. We help our clients plan and carry out high-quality professional video shoots from start to finish and know the industry inside out. With a bit of planning, we can produce content in a day of shooting that you can use over the course of an entire month.
To ensure the quality of our corporate videography services, we handle all aspects of the process. From writing the brief, mapping out what your videos will be used for and where, to writing scripts if needed. Moreover, we partner with professional videographers who specialise in construction to ensure no detail is unplanned.
Once we’re done shooting, our post-production specialists cut longer videos to fit different formats and channels: case studies, product displays, tutorials, you name it.
If you’re ready to add video to your marketing mix, we’d love to help you take the next step. Just give us a call on 0843 506 5202 or contact us by email to get started.