The Benefits of starting a Construction Newsletter
Newsletter Benefits
In today's digital age, newsletters have become an essential part of any business's marketing mix. For construction companies, newsletters can be a powerful tool for building relationships, staying top-of-mind, generating leads, demonstrating expertise, and measuring success. In this article, we'll delve deeper into the benefits of a construction newsletter and why it should be a part of your marketing strategy.
You already have a list of contacts to send it to
We know that as a business owner you’re always on the lookout for ways to attract new clients. But what about the clients you’re already working with?
According to the book Marketing Metrics, the likelihood of selling to a repeat customer is 60-70%, while the likelihood of selling to a new prospect is just 5-20%.
Instead of focusing all your efforts into bringing in new leads, you should be nurturing the ones that already know and trust you. One of the best ways to do so is with a regular newsletter. In it, you can talk about your accomplishments and build authority by sharing your expertise on trending topics. Best of all, it comes at little to no cost as you already have you clients’ emails!
A Construction Newsletter can help you build industry relationships
First, let's talk about building relationships. Newsletters allow you to establish a regular line of communication with your customers and prospects. By sending out informative and engaging content on a regular basis, you can build trust and credibility with your audience. Next time they need a service you offer, you will be at the top of their mind as a reliable service provider.
It's a great reminder of who you are and what you offer
Another benefit of newsletter is that they help you stay at the top of your audience’s mind. With so many construction companies competing for the same business, it's important to be memorable and consistent with your communications. Newsletters allow you to remind customers of your services and keep your company at the forefront of their minds. According to a study by the Data & Marketing Association, email has the highest Return on Investment (ROI) of any marketing channel, with an average ROI of £35 for every £1 spent.
You can establish yourself as an industry expert
Demonstrating expertise is another key benefit of starting a construction newsletter. By providing valuable information, industry insights, and tips, you can position yourself as a thought leader in your field. This can help to establish your company as a trusted and reputable source of information and can ultimately lead to more business.
Success is easy to track and measure
Measuring success is also important when it comes to newsletters. By tracking open rates, click-through rates, and conversions, you can gain valuable insights into what's working and what's not, and make data-driven decisions to improve your marketing strategy. This makes newsletters a cost-effective method for reaching your target audience and measuring the success of your marketing efforts.
Why should you start your own Construction Newsletter?
To recap, newsletters can be a valuable addition to a construction company's marketing mix. They allow you to build relationships, stay top-of-mind, generate leads, demonstrate expertise, and measure success. A construction newsletter will help you establish your company as a thought leader and build trust with your audience. And the best part is, you already have a list you can start sending to. All those clients you’ve worked with over the years? Send them an opt-in email and see if they’re interested.
How to start a Construction Newsletter
There are many ways and software solutions you can use to start your own newsletter. But if you’ve ever tried creating one, you know how time-consuming it can be. It often takes away from other important responsibilities and can quickly become a frustrating task. Moreover, the newsletters you’ve sent out may not have been as effective as you had hoped. After a few attempts, you may have been left underwhelmed with the results, unsure how to improve things, and deflated from the lack of engagement.
By partnering with a company like CME, you can enjoy all the benefits of an effective construction newsletter marketing campaign without having to devote your own time and resources to it. With the help of our team of experts, you can focus on what you do best - running your construction business - while we handle the marketing.
Our team of marketing experts will handle the entire process for you, from crafting the content to designing the layout and sending it out to your subscribers. You'll see an increase in engagement and leads as a result of our targeted approach to newsletter creation and distribution. We will provide you with detailed analytics and insights, so you can see the impact of your newsletters and make data-driven decisions to improve your marketing strategy.
Don't let newsletter marketing hold you back any longer
With CME's expertise, you can see real results and take your business to the next level. Just send us an email or give us a call on 0843 506 5202 and let’s get started.