Social media is not a bandwagon that every company needs to jump on simply because it’s there; it’s an extremely useful and flexible marketing tool.
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The point of content marketing is not to develop tonnes of content to boost your SEO; it is to share knowledge, demonstrate your expertise and develop the trust of your potential customers.
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Traditionally, in PR, advertising, direct mail… pictures have been used to illustrate the words, and that was fine. But we’ve moved on since then.
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