P&R Morson
Project Scope
Our work with P&R Morson has been closely linked to our activity for Morson FM. It was on our advice that the company decided to develop two distinct websites and corporate identities that maximise the cross-selling and interdisciplinary opportunity while nurturing an individual association with their own area of expertise.
Following development of the group-wide marketing strategy, we developed a new corporate identity for P&R Morson, which referenced their old branding and complemented the Morson FM brand but refreshed the company’s visual template and messaging.
This was then used as a basis for a new website, for which CME managed all content, design and development.