Mezzanine International
Project Scope
A specialist in mezzanine flooring solutions, Mezzanine International had already begun to develop a marketing strategy but came to CME to help ensure its strategic approach was robust enough to support a critical period of growth following the introduction of new products.
Using our in-house market research resources, we completed a comprehensive study of past and current customers to ensure data on market preferences, priorities and procurement decision making were built into the marketing strategy.
We then carried out an email marketing campaign to kick start Mezzanine International’s sales and marketing drive
Client Feedback
“CME’s ability to deliver market research and marketing strategy as a single, integrated team was really beneficial to us.
It meant that the research delivered genuine insights and the marketing activity was based on that knowledge to ensure we reached the right audiences with the right messages.
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