From Strategy to Full Service Marketing for our Demolition Contractor
Project Scope
Demolition contractor Freeley has been in business for more than 40 years. Based in the North West and operating nationwide, the company provides expert demolition and civil engineering services to public sector, blue chip and industrial clients.
CME began working with the contractor in May 2023, producing a marketing strategy to increase the profile of Freeley so the company becomes known as the professional demolition experts for the North West region. Combining industry research, competitor analysis and a perception study by staff and clients, the insights shaped tactics and messaging for the successive marketing plan.
Since then, CME’s campaign for Freeley has prioritised creating engaging new content for the website and social media, combined with regional and trade PR. The focus has been on highlighting Freeley’s specialist skills, longevity, and professionalism, including their expertise on timely issues such as RAAC removal in public buildings and sustainability in the demolition industry.
The Freeley brand, which has been long established due to the heritage of the company, has had a clean and confident refresh, to be rolled out across all print and digital marketing materials. To increase the profile of key projects and position Freeley as a significant player in the demolition sector, Freeley has invested in professional photography and videography which captures the scale of the work and competence of the company.
Within the past 18 months, our work has increased LinkedIn followers by 184% percent and radically boosted engagement. News stories and thought leadership pieces have generated press coverage across the North West business press, local media and trade titles, including Construction Index and Demolition Hub. Regular e-newsletters showcase Freeley’s work and expertise to prospects, clients and other stakeholders.
Client Feedback
“For a while now we have wanted to be more proactive in our marketing and boost awareness of our brand, services and specialisms. Since bringing CME on board, we’ve been delighted by the consistent communication outflow, the noticeable lift in our business profile and the reach across different media channels.
I’m particularly pleased with the impact of the campaign on LinkedIn. We’re generating regular posts in the right tone of voice, achieving consistently high engagement and gaining new followers.
With the support of the CME team, we’re looking forward to building on this momentum as we roll out our new brand identity and website over the coming months.”