The power of good quality design in how you communicate

A Guide to Design for the Construction Industry

Making a good first impression is as important in business as it is in life. Your branding and marketing materials are often the first point of contact for potential clients and a beautiful design can make a huge difference in how your company is perceived.

In this blog, we’ll explore the top benefits that high-quality design can bring to your business and delve into some practical solutions for leveraging them.

Consistent design helps you attract clients

Using beautiful design consistently can help attract new people to your business. A study by Marq found that consistent branding can increase revenue by 20%. Make that eye-catching as well and you will have the perfect mix for attracting new customers and building brand awareness.  

Moreover, the construction industry is dominated by corporate or outdated brands from companies that don’t invest in design strategically. This creates an opportunity for newcomers or bold, established businesses to stand out and differentiate themselves from the traditional industry logos, graphics, colours, and designs. Investing in professional design can significantly increase your chances of attracting new clients and winning more contracts.

Increase customer loyalty and retention

Repeat business is a key factor for driving success in the construction industry. Once clients have worked with you, they are more likely to trust you and come to you with new projects. With that said, finding new work is just as much about building relationships as it is about finding new clients.

Great design can help you boost customer loyalty seamlessly and keep clients coming back for more. A polished image creates a sense of trust and credibility with existing clients and makes you appear reliable. After all, they already know how good of a job you can do – they just need a reminder of how reliable and professional you are to seek out your services again.

Increase the perceived value of your services

Have you ever picked a product just because it looks nice? If you say no, we’ll know you’re fibbing!

While looks aren’t always a deciding factor, the better an item, brand, or service is presented, the more value buyers see in it. Just look at the price point Apple products command. Buyers can get similar functioning items at half the price, and yet they consistently choose to pay a premium for the beautiful design and interface Apple products offer. Moreover, like in the case of Apple, professional design can help you increase the perceived value of your services through branding. A polished image helps your company appear more professional and established, leading to higher prices for your services.

Finally, if used well, design is a powerful tool for communicating the benefits of your services. Quality design can make it easier for potential clients to understand what sets your company apart and the value that you can bring to their projects.

High-quality design can help you overcome industry challenges

One of the key challenges construction companies face is effectively communicating their message to potential clients. If you offer a wide range of services, it can be difficult to convey all of that information in a clear and concise manner. By leveraging the power of design, you can make it easier for potential clients to understand the full range of services that your company offers.

Another challenge facing construction companies is creating a sense of trust and credibility with potential clients. The construction industry is highly regulated, and your clients need to know that they can trust you to deliver quality work on time and on budget. A polished image can establish your company as a reputable and trustworthy industry leader.

How to harness the power of design for your construction business

While every business is built differently, we’ve spotted a pattern in the construction industry – many companies have small, or no consistent, marketing expertise and create designs ad-hoc without any strategic thought and without having a consistent designer on board. When it comes to small graphics here and there, this can work well, but in the large scheme of things, it can affect your company’s image negatively. Marketing professionals are not designers – by tasking them with design you’re wasting their strategic skills on something that simply isn’t their specialty.

Should you hire design staff or outsource the work?

With this in mind, you have two options – hire an in-house designer, or outsource the design work to a freelancer or agency. If you know there is a consistent need for a graphic designer, then adding one to your team might be the best decision. In this case, we recommend looking for someone who also has experience in creating technical drawings and videos so you can efficiently make use of their time in the office.

There’s also the other solution – outsourcing your design requirements to professionals. Outsourcing is perfect for you if you have several large projects in mind, such as a rebrand, building out a suite of documents, designing brochures, etc. Marketing agencies like CME have multiple design professionals they can call upon and can deliver work a lot quicker than one person working in-house. Moreover, if you choose an agency that specialises in your industry, you can benefit from their experience and professional advice.

What working with CME looks like  

As a construction marketing agency, we’ve worked with teams of all sizes and supported them with graphic design long-term. Our team of experts specialises in creating high-quality marketing materials, such as brochures, websites, and social media graphics that will make your company stand out. We work with you closely to understand your business, your target market, and your unique selling points, and use that information to create a visual identity that truly represents your company and sets it apart from the competition. 

Investing in good quality design is essential for construction companies that want to stand out in a crowded marketplace. At Construction Marketing Experts, we have the expertise and experience to help you create a polished image and effectively communicate the benefits of your services through design.

Contact us today to schedule a consultation and take the first step toward creating a professional and polished image for your company.