Social Media Marketing for Construction Companies
Why Social Media Marketing Matters
Social media marketing for construction companies is an essential part of the marketing mix for businesses of all sizes. With over 3 billion people using social media, these are powerful platforms that can help you reach a wider audience, build brand awareness and showcase your work to potential clients.
But creating successful social media marketing for construction companies requires more than just setting up a few profiles and posting random updates.
To truly stand out and win more business, it's essential to create engaging and visually appealing content that highlights your company's unique strengths and capabilities. And the best way to do that is through a mix of photography, video, well-designed graphics, and compelling copy.
Leave a lasting impression with bespoke high-quality images
When it comes to social media marketing for construction companies, using high-quality photography is essential for success. It allows you to showcase your work and demonstrate the quality of your craftsmanship. This builds trust and credibility with potential clients and adds character to your brand. Moreover, great images can help attract attention and increase engagement on social media, leading to more followers, likes, and shares.
Most importantly, using high-quality photography can help you stand out from your competitors and create a unique brand identity. By incorporating stunning photographs into your social media strategy, you can boost brand awareness, generate interest, and ultimately drive business growth.
How video can boost social media marketing for construction companies
Video is an incredibly powerful medium that enables you to give potential clients a better understanding of what you do, how you do it, and what sets you apart from your competition.
Moreover, it's a great way to showcase the before and after of a project, give a virtual tour of a finished project, or demonstrate the use of a particular technique or technology. Video also lets you humanise your brand by introducing your team and granting a behind-the-scenes peek at the projects you’re working on.
Benefits of video for social media marketing for construction companies:
Show the progress of developments
Give your audience a taste of how you work
Introduce your team members
Showcase products and how they work
Share product/service tutorials
Display finished projects
Attract more eyes to your work with well-designed graphics
Well-designed graphics are an excellent way to grab the attention of potential clients. They enable you to showcase your company's capabilities and give potential clients a sense of your attention to detail and professionalism. For example, you can create infographics to explain a complex process or use 3D rendering to give a realistic view of a future project.
If you’re willing to invest more in your graphics, you can even commission a technical illustrator to create schematics and application examples for you. This is a great choice for companies that offer complex products or systems. A simple drawing can help your audience understand what could otherwise take paragraphs of text to explain.
Best graphics to use in social media marketing for construction companies:
3D renders of projects
Infographics
Facts and figures
Simplified schematics of systems or products
Illustrations of product application
Timelapse: An ideal social media marketing format for construction companies
Timelapse is another effective way to showcase your projects and demonstrate your company's capabilities.
With timelapse, you can show the entire construction process in a matter of seconds, giving potential clients an inside look at what it takes to build a project. According to a study by the National Renewable Energy Laboratory, timelapse videos can increase the transparency and accountability of a project, which is beneficial for both the client and the contractor. Timelapse also helps to show the progress of a project and to reveal the final outcome, which can be a great way to create a sense of excitement and anticipation.
It’s one of the best ways to display your work, but also one of the most difficult formats to create. You have to take a range of footage throughout the construction process and piece it all together once the project is finished. Collating the footage can take years and will require a lot of dedication, but you’ll be able to use the final piece across social media, video channels such as YouTube, and your other communications.
Tell your story with compelling copy
Social media platforms provide a unique opportunity to connect with potential clients and engage with your audience, but without the right words, your posts may fall flat.
Copywriting ties your social media strategy together with a powerful message and call to action. It can support your visuals, as well as work on its own as a storytelling technique.
Well-crafted copy can help communicate your company's value proposition, highlight your expertise, and showcase your unique offerings in a way that resonates with your target audience. It can also help establish your brand voice and personality, making it easier to build a strong relationship with your followers.
Whether it's writing captions, crafting blog posts, or creating ad copy, powerful copywriting can be a game-changer for any construction company looking to make an impact on social media.
A summary of social media marketing for construction companies
Having a strong social media presence is essential for construction companies that want to increase their visibility and win more business. By creating engaging and visually appealing content through the use of photography, video, well-designed graphics, timelapse and compelling copy, you can showcase your company's strengths and capabilities and stand out from the competition.
How CME can help you boost your social media presence
Creating successful social media content requires skill, experience, and knowledge. At CME, we specialise in creating visually appealing and engaging content for construction companies just like yours.
We'll work with you to develop a customised social media strategy that targets the right audience and maximises your reach. We'll also make sure that your social media profiles are regularly updated with engaging and informative content that keeps your followers interested and engaged.
Get in touch with us today and start your journey to social media success!
